Branding is a conversation. 

Everything you say and do, and everything you don’t say and don’t do, communicates.
Absolutely everything.
From the 30 second commercial you run on television, to the way your telephonist
answers the phone.

Brand strategy is not just the brief you provide to your creative team.
It is the heart and soul of your brand which needs to be clearly understood, absorbed and embraced by everyone who communicates.
And that means everyone in the organization.

This has always been true.
And it’s what makes great brands insanely great.

Today, the brand conversation has moved to the one on one interactive environment of social media. In this world of multiple engagement, brands with weak strategies are simply not good conversationalists.

Brand strategy marries brand DNA with consumer insight to make management vision a reality in today’s complex marketplace, creating a brand culture and vocabulary instilled in everything a brand says and does.

Everything communicates. 
http://petereconomides.posterous.com/the-world-needs-apple
A TYPICAL PROJECT

PETER IN BRIEF

IT’S NOT EASY
TO BE EASY
Peter-Economides-Resume.html
IT’S NOT EASY
TO BE EASY
Branding-Model.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
easy-forex.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR

IT TAKES IMAGINATION
xe-relaunch.html
IT TAKES IMAGINATION

IT TAKES IMAGINATION
Audi-A2-Imagination.html
IT’S TIME TO IMAGINE THE FUTURE

STOP
PHILOSOPHIZING
greece-vision.html
THE LIMASSOL
BRANDING PROJECTStop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple