The world’s first

interactive

destination branding project


Everything you say.

Everything you do.

Everything you don’t say.

Everything you don’t do.

Everything communicates.


It’s hard to achieve brand alignment in a large company.

And it’s even harder in a city with hundreds of thousands of inhabitants.

Because everything THEY do and don’t do and say and don’t say communicates.


The people are the city.

And the city is the people.


The city of Limassol has just launched the Limassol Branding Project.

The world’s first interactive destination branding project involving the entire city in a continuous process of research and strategy and creative development on facebook, twitter, blogs and a custom built forum  -  supplemented by a series of live “townhall” meetings.


This innovative project was inspired by Spyros Spyrou, a leading Limassol businesmman, joined by six other business leaders. This unique private initiative falls under the umbrella of the Limassol Chamber of Commerce, with the full support of municipal bodies, the Cyprus Tourism Organization, the Limassol Tourism Development Company and the Cyprus Shipping Chamber.

CLICK HERE to be advised when the forum goes livemailto:peter@felixbni.com?subject=Please%20advise%20me%20when%20the%20forum%20goes%20live!
PETER IN BRIEF
http://www.twitter.com/LimassolBrand
BRAND DEVELOPMENT MODELhttp://www.facebook.com/Limassolbrand
IT’S NOT EASY
TO BE EASY
Limassol-Branding-Project_logo.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
Peter-Economides-Resume.html
BRAND DEVELOPMENT MODELBranding-Model.html
IT TAKES IMAGINATION
easy-forex.html
IT’S TIME TO IMAGINE THE FUTURE
xe-relaunch.html
STOP
PHILOSOPHIZING

THE LIMASSOL
BRANDING PROJECTAudi-A2-Imagination.html
CLICK HERE
for the story behind the logo
CLICK HERE to be advised when the forum goes livegreece-vision.html
CLICK HERE to follow the Limassol Branding Project on TwitterStop-Philosophizing.html
CLICK HERE to be join the Limassol Branding Project on Facebook
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple