Puzzled?

It’s easy.

Are you ready?

Get it?


This phrase was used by my former agency, TBWA\Worldwide for the launch of Sony PlayStation in the United States back in the mid nineties.


Yes.  Kids understood it.  Perfectly

PETER IN BRIEF
Peter-Economides-Resume.html
BRAND DEVELOPMENT MODELBranding-Model.html
IT’S NOT EASY
TO BE EASY
easy-forex.html
YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR
xe-relaunch.html
IT TAKES IMAGINATION
Audi-A2-Imagination.html
IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
STOP
PHILOSOPHIZING
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple