Every established brand is challenged by the new digital environment.

But none as much as newspapers.


Ask the New York Times.


It takes management with courage and vision.

And it takes brand strategy and a concept to tread an extremely fine line between doing too much and not doing enough.


More on the exciting relaunch of Χρυσή Ευκαιρία, Greece’s largest classified newspaper soon.  But here, in the meantime, is the new logo for the website.

Click on the logo to check it out. 

























Brand strategy and concept is by Felix BNI.

The designer is Dimitris Tsibiribis, definitely one of the best ...

Reach Dimitri here.

A (GREEK) conversation between George Hadjigeorgiou and Dimitris Kalavros-Gousiou
of away.grhttp://away.gr/2011/04/05/george-hadjigeorgiou-xe-gr-interview/
A (GREEK) conversation between George Hadjigeorgiou and Dimitris Kalavros-Gousiou
of away.gr
PETER IN BRIEF
Peter-Economides-Resume.html
A TYPICAL PROJECT
Branding-Model.html
IT’S NOT EASY
TO BE EASY
easy-forex.html
IT’S NOT EASY
TO BE EASY

YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR

YOU WILL ALWAYS FIND WHAT YOU ARE LOOKING FOR

IT TAKES IMAGINATION
Audi-A2-Imagination.html
A (GREEK) conversation between George Hadjigeorgiou and Dimitris Kalavros-Gousiou
of away.gr
IT’S TIME TO IMAGINE THE FUTURE
greece-vision.html
IT’S TIME TO IMAGINE THE FUTURE
Stop-Philosophizing.html
THE LIMASSOL
BRANDING PROJECTLimassol-Branding-Project.html
THE WORLD
NEEDS APPLEhttp://petereconomides.posterous.com/the-world-needs-apple